Orbis Strategies Marketing

Proven Results Across Industries

See how our AI-precision marketing strategies have delivered exceptional growth for clients across B2B SaaS, e-commerce, and local services sectors.

E-commerce

Luxury Retail Boutique

Challenge

Struggled to scale marketing ROI and reach premium buyers in target regions, with stagnant repeat purchase rates and a high reliance on Meta ads.

Strategy

Used demographic and lookalike geofencing to isolate high-income female shoppers aged 30–55. Combined IP targeting to postcode and sub-postcode level, and venue replay to reach past boutique visitors. Added digital-to-direct mail integration triggered by site engagement.

Outcome

  • Return on Ad Spend:             +182%

     

  • Average Order Value:            +66%

     

  • Repeat Purchase Rate:         +113%

     

  • Customer Lifetime Value:     +92%

Return on Ad Spend:             +182%

Average Order Value:            +66%

Repeat Purchase Rate:         +113%

Customer Lifetime Value:     +92%

Professional Services

Local Legal Firm with Multiple Branches

Challenge

Uneven lead generation across regions and high bounce rates on ads due to poor message relevance and no offline re-engagement strategy.

Strategy

Implemented IP targeting around recently served clients, paired with behavioural segmentation. Used digital canvassing near office locations and triggered direct mail follow-ups based on web form engagement.

Outcome

  • Qualified Leads:                     +278%

  • Conversion Rate:                    +97%

  • Cost per Lead:                         -61%

  • Walk-in Appointments:          +89%

Qualified Leads:                     +278%

Conversion Rate:                    +97%

Cost per Lead:                         -61%

Walk-in Appointments:          +89%

B2B Tech Company

AI & Analytics Software Provider

Challenge

Struggled with low organic visibility, inconsistent conversion tracking, and poorly attributed paid spend across channels.

Strategy

Combined AI-powered SEO, including local and technical fixes, with predictive media attribution models to refine spend. Google and LinkedIn Ads supported by cross-platform display and retargeting. Mapped full user journeys to align messaging across site and email.

Outcome

  • Organic Traffic Growth:        +172%

  • Marketing ROI:                       +328%

  • Cost per Demo Request:       -46%

  • Lead-to-Customer Rate:        +81%

Organic Traffic Growth:        +172%

Marketing ROI:                       +328%

Cost per Demo Request:       -46%

Lead-to-Customer Rate:        +81%

Multi-location Healthcare Chain

Cosmetic Clinics

Challenge

Lead quality was inconsistent, and most campaigns failed to translate digital engagement into booked consultations or in-person visits.

Strategy

Deployed venue replay around competitor clinics and IP-based retargeting by treatment interest. Developed CRO-focused landing pages, heatmaps, and automated email follow-ups triggered by video views and bookings.

Outcome

  • Booked Appointments:        +182%

     

  • Site Conversion Rate:           +108%

     

  • Email Response Rate:           +74%

     

  • Spend Efficiency:                   +215%

Booked Appointments:        +182%

Site Conversion Rate:           +108%

Email Response Rate:           +74%

Spend Efficiency:                   +215%

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